In the beginning of September our team of Fripe Fabrique released a fall fashion lookbook called Future Folk. Future Folk is an emerging Autumn/Winter 2014-15 trend in which colourfulness of folk patterns is combined with practicality of modern casual fashion.
We loved the idea of mixing vintage pieces from the 60s and 70s with edgy modern pieces like geometric jewellery, suede booties, and hipster beanies. The lookbook features seven outfits that are inspiring the way we want to look and feel this autumn–free and nostalgic with a good dose of edge. Dark and rich, it creates a mood of coziness which we all start missing these chilly autumn days.
The spot where we did the photoshoot was next to a building that looked like an old school or hospital. The idea we had in mind for the place was about urban and industrial feeling, and the building looked exactly like that. Brick walls with black and grey graffiti, cracked concrete, old asphalt, and absence of greens… a prefect canvas for colourful outfits!
The face of the lookbook was a beautiful Marianne, a friend of ours. Marianne is not only pretty outside – this girl is a very inspiring person with big achievements in her bag. Marianne has a PhD in physics and a post-doc in bio-physics; she is the founder of PyLadies Montreal and works as a software developer. Being in high demand by local modelling agencies, Marianne could have had a successful career as a model; however, she has chosen a different life path. Read an interview with this exceptional young lady on the FF website.
Disclaimer: Yup, this post may contain affiliate links! If you buy something from me, I get some margarita money (not enough to buy a pair of shoes). Read more here.